SERP Rank

Segun wikipedia:

SERP Rank

The search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200),.^[24] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages.

After the introduction of Google Places into the mainstream organic SERP, PageRank played little to no role in ranking a business in the Local Business Results.^[25] While the theory of citations still plays a role in the algorithm, PageRank is not a factor since business listings, rather than web pages, are ranked.