Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Quoting a part of this post by Avinash Kaushik
:

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk):

Don't invent new metrics, use online versions of Reach and GRPs to measure success. The value of Facebook in "spreading word of mouth," "getting your brand in front of friends of fans," and "engaging fans with five to seven posts a week on your fan page."

They closed with the Facebook Insights tool (which is quite nice). This blog post is about the above recommendations, and their merit.

http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/