What Is PPC, CPC & Paid Search Marketing?

Looking at this article of the website searchengineland.com we can learn more about CPC

http://searchengineland.com/guide/what-is-paid-search

Oferta de CPC máximo de Google (Maximum CPC bid)

http://support.google.com/adwords/answer/6326?hl=es&ref_topic=24937

CPC mejorado (ECPC) de Google (Enhanced CPC)

http://support.google.com/adwords/answer/2390590?hl=es&ref_topic=24937

Coste por clic (CPC) real de Google

Definicion de CPC hecha por Google:

http://support.google.com/adwords/answer/6297?hl=es