Creative SEO Tip: Newsjacking

Take a look at this newer idea in SEO: Newsjacking. Paraphrasing few lines of this article on the web searchenginewatch.com:

Newsjacking is a technique in which marketers ride existing demand associated with breaking news for exposure. In other words, smart marketers know there is extremely high demand for breaking news stories and use this to their advantage by contributing to the overall discussion.

http://searchenginewatch.com/article/2258014/Creative-SEO-Tip-Newsjacking