Goals in Google Analytics (using this as 99.999 percent of site owners use it) can come via a few different forms, but before you decide how to measure your goals decide what your goals are in the first place.
- Conversions: Sales, etc.
- Lead: Submission forms, contact forms.
- User behavior: Pageviews, etc.
Think about what the mission of your site is. What was it created to do? Once you have answered this question you will have your goal metrics.
http://searchenginewatch.com/article/2251882/How-to-Configure-Track-Google-Analytics-Goals-for-SEO
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