Key location strategies for mobile targeting, segmentation and privacy protection

This post by Mobilemarketer.com is about a webinar which focus on Location that has become a key feature to a business plan in terms of learning about demographics and pushing conversions.

If you can't assist to this webinar, you can find yourself information about:

Themes• What is a location profile? What is geofencing? And how can these aid audience segmentation?
• Mobile is there at the moment of inspiration. How can geolocation drive stronger conversions?
• What are best practices for data collection and privacy protection?
• How can location be integrated in digital wallet passes to deliver offers or prompt loyalty card use?
• See examples of location-aware push messages and rich content that effectively inspire action

Unique in the Crowd: The privacy bounds of human mobility

In this article taken fro the web www.nature.com says:

  We showed that the uniqueness of human mobility traces is high, thereby emphasizing the importance of the idiosyncrasy of human movements for individual privacy. Indeed, this uniqueness means that little outside information is needed to re-identify the trace of a targeted individual even in a sparse, large-scale, and coarse mobility dataset. 

http://www.nature.com/srep/2013/130325/srep01376/full/srep01376.html