This post by Mobilemarketer.com is about a webinar which focus on Location that has become a key feature to a business plan in terms of learning about demographics and pushing conversions.
If you can't assist to this webinar, you can find yourself information about:
Themes• What is a location profile? What is geofencing? And how can these aid audience segmentation?
• Mobile is there at the moment of inspiration. How can geolocation drive stronger conversions?
• What are best practices for data collection and privacy protection?
• How can location be integrated in digital wallet passes to deliver offers or prompt loyalty card use?
• See examples of location-aware push messages and rich content that effectively inspire action
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