When is an ad not an ad?

The most I found really interesting about this post this post published on Mobile Marketer was:

Promoted discoveryFinally one of my favorite ad products I am seeing the rise of is the third-party product review in ad units on news sites. It is the “Recommend” articles you see at the bottom of the page.

There are a couple of companies helping facilitate this, notably Outbrain and Mashable’s “lift” product.

Marketers miss out by not leveraging dayparting in mobile strategies

Very interesting post published on Mobilemarketer that between the whole article I will just keep on my mind that

Mobile provides new possibilities to marketers to take advantage of dayparting ( delivering marketing messages during precise time slots). However, doing it correctly requires a deep understanding of how mobile users are engaging with a brand, something a lot of marketers still do not have.

Adaptable ads average 4x higher CTR than standard ads: report

Interesting post  by Netimperative where you can find a report about responsive design ads.

This is another post another post by Exponential about this report.


And if you are like me, and after reading report, wonder what snackbar means, just read this pdf.

Key location strategies for mobile targeting, segmentation and privacy protection

This post by Mobilemarketer.com is about a webinar which focus on Location that has become a key feature to a business plan in terms of learning about demographics and pushing conversions.

If you can't assist to this webinar, you can find yourself information about:

Themes• What is a location profile? What is geofencing? And how can these aid audience segmentation?
• Mobile is there at the moment of inspiration. How can geolocation drive stronger conversions?
• What are best practices for data collection and privacy protection?
• How can location be integrated in digital wallet passes to deliver offers or prompt loyalty card use?
• See examples of location-aware push messages and rich content that effectively inspire action

Hacer una Campaña de Marketing Móvil

A todos aquellos que estén pensando en hacer una campaña de Marketing Móvil y no tienen muy claro por donde empezar, aqui os dejo un post un post que publicaron en la web Orientadorweb.com muy claro sobre el tema.

Mobile Analytics: An End-to-End Walkthrough

Good post by Google developers team about Mobile Analytics:

https://developers.google.com/mobile/articles/analytics_end_to_end

Mi vida en el bolsillo!!!

En el blog de Carlos Saldaña encontramos este post sobre diferentes e innovadores formatos publicitarios que ofrece Google para los moviles:

http://blog-de-marketing-online.com/2013/03/mi-vida-en-el-bolsillo.html

Thanks to the new web of Google www.google.com/think, we can check a tool to see how your current site looks on a smartphone.

As Google says:

On google.com/think, you can discover the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools to help make the web work for you. Come check it out!

http://www.google.com/think/tools/gomometer.html