lunes, 22 de julio de 2013

Google Updates Analytics With Improved User Segmentation, Sequence Filters




On this post published by Techcrunch we can check this new feature on Google Analytics. Just to let you know a bit about this interesting article, I've paraphrased few lines of original one:
Google on 16th July 2013 introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits. While that can be a useful metric, it doesn’t give you any real insights into the behavior of returning visitors. Now, Analytics users have the option to create user segments that allow them to select all of the visits of a user who fits into a pre-defined segment (based on behavior or demographics).

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