LinkedIn launches Sponsored Updates for brands to target any user

This post of the web TheNextWeb explains new feature of Linkedin called Sponsored Updates:

With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content.”

Today Sponsored Updates will be only available for companies that have a LinkedIn account representative, though it will arrive for all LinkedIn Company page-owners by the end of July-13.