viernes, 19 de julio de 2013

Marketers miss out by not leveraging dayparting in mobile strategies


Very interesting post published on Mobilemarketer that between the whole article I will just keep on my mind that

Mobile provides new possibilities to marketers to take advantage of dayparting ( delivering marketing messages during precise time slots). However, doing it correctly requires a deep understanding of how mobile users are engaging with a brand, something a lot of marketers still do not have.

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